When you start your career in real estate it can be difficult to generate leads. Especially, when the market isn’t working in your favour. However, it is important to develop tactics and strategies to ensure that you can generate leads no matter what the world throws at you. Although, it is important to note that lead generation has a lot to do with your reputation and nurturing the relationships that you build. But, as a new agent, it can be hard to form new relationships without a solid contact base. That’s why we’ve compiled a list of ideas to help you start generating valuable leads. Follow along below as we go over some of the best ways to gain new clients as a real estate agent!

Ask Friends & Family for Help in the Early Days of Your Career in Real Estate.

During the early stages of your real estate career, you might want to lean on friends and family for help. Ask your family or friends if they know of anyone who is in need of an agent. Or, hop on the Internet and get in touch with your extended family or acquaintances. More often than not, someone will know someone who needs a real estate agent. From here you’ll be able to gain a bit of business and begin nurturing these relationships.

Join Social Media Groups!

Social media is a great way to, well—be social. The ability to connect with other real estate professionals and homeowners in your area is a serious advantage. And, one that is easily accessible through platforms like Facebook, Instagram and LinkedIn. Join groups of like-minded individuals and get mingling. You can also converse with people who have a similar hobby as you and start building new connections that way. After all, you never know when you’re going to run into someone who is in need of a real estate agent. 

Ask FSBOs if They Want a Hand.

Another great way to generate leads is to ask FSBOs if they want help selling their home. An FSBO is a home that is being sold by the owner. Oftentimes, when they get tired of dealing with the process themselves, they’ll turn to an agent for help. Furthermore, most FSBOs usually sell for less than they would with the help of a real estate agent. Try reaching out to some of these owners via phone or email and explain how you can be of help to them. Some benefits of using an agent might include better profit, quicker sale time, less stress and/or more free time.

Generate Leads for Your Career in Real Estate By Hosting an Open House.

Open houses have long been used as a way to generate promising leads. Once you have a client who wants to sell their home, host an open house to draw traction to the lead and gain new contacts. It is important to advertise the open house on as many platforms/places as possible. For example, post about the event on social media, put up signs, call/email contacts that might be interested and provide information about the open house on your website. On the day of the open house, leave a sign-in sheet to record people’s names and contact information. This way, even if the people don’t end up buying the home, you’ll have their contact information for the future. 

Build a Robust Digital Presence.

In the beginning stages of your career in real estate, it is important to build a robust digital presence. This will help you create a name for yourself, generate online leads, and make you more accessible to potential clients. But, what do we mean by a “robust digital presence”? Well, a robust digital presence includes a well-constructed website, 1-2 social media accounts, and great responsiveness with regards to emails, texts, and phone calls. Most people begin their search for a home online. So, it is important that potential clients can find you where they’re already looking—on the Internet. 

Sponsor A Unique Local Event!

Sponsoring a local event is a great way to get into the community and familiarize people with your name. Not only this, but unique local events often draw out groups of people that correlate to a specific target market. For example, a fundraiser for green energy might appeal to people who are looking for an environmentally friendly home with solar power. Or, a cooking convention might bring out people looking to acquaint themselves with the town or foodies in the market for a home with a great kitchen. Either way, community events are a great way to find business. 

Contact Us About Starting Your Career in Real Estate!


Generating leads at the start of your real estate career is a challenge that all new agents must face. It is important that you make the effort to generate new leads by getting into the community and/or building an online presence. For more information on beginning your career in real estate in Canmore, contact us today. We’d be happy to help provide you with information about how to get started in the industry. Be sure to check out our social media for the latest updates and more. We look forward to working with you in the near future!

Real estate careers are becoming increasingly popular. There are 258,054 people working in real estate in Canada. More and more people are entering the real estate industry each day, because of the opportunities and challenges that it presents. The volume of people who are making this their career means that you need to stand out from the crowd. Setting yourself apart from other real estate agents is essential in gaining steady business. In this article, we’ve listed a few of our top tips on how to stand out from the crowd as an agent.

Follow along below to learn more!

1. Focus on the Future.

Very few real estate agents look to the future when they build their marketing plans. Instead, most agents target their ad campaign toward current buyers. This is fine, however, by focusing on buyers that will be ready to purchase a home in 1-3 years, you can begin to establish leads months in advance. Furthermore, by getting in contact with future buyers, you can start to educate them about your brand, who you are, and the steps to take in order to prepare to buy a home. This way, when it comes time to buy a home, you’ll be their first choice! It is so important that you cultivate future buyers to keep business steady.

2. Real Estate Careers Require Unique Websites.

If you’re looking to stand out from everyone else with real estate careers, your corporate website isn’t going to cut it. In fact, this is a sure way to blend in with all of the other agents at your brokerage. In order to make an impact, you should consider investing in a website that is independent of your brokerage. This way you can focus on developing your brand, instead of the brokerages. Clients love a website that is easy to navigate and pleasing to the eye. Both of which aren’t always found on a free corporate website. Owning your own website will give you the opportunity to add special features that could help enhance the customer experience. For example, unique software plugins, videos, animations, a blog, and so much more!

3. Communicate Effectively.

Communication is everything as a real estate agent. When the market is hot you need to be in immediate contact with your clients. And, they need to be able to reach you when it is most convenient for them. Everyone has a different preferred method of communication. Whether that be texting, calling, E-mailing, etc. It is important to determine your clients’ ideal way to communicate with you. Establishing this from the get-go will allow you to have smooth contact with your clients. After all, it is critical that you are able to speak with them in real time. 

Lastly, before you begin working with your clients, it is important to establish available hours for communication. Find out when it is okay to call, text, or E-mail your clients. This way, you know when they will be most responsive to your messages. 

4. Offer To Help With Staging

Staging is one of the most difficult parts of selling a home for some people. But, staging can make a huge difference in the sale of the home. Even just staging one or two rooms can make all of the difference. Getting more than the asking price for your client’s home will certainly leave a good impression. So, offer to help them stage their property. Even if it is just small tips and tricks that will help renew the space. For instance, decluttering the walls and countertops, changing the colour of the paint, rearranging the furniture, or adding some greenery.

Meet with your clients about staging their homes. Or, refer them to a great staging company. Either way, empowering them to take these steps can result in better ratings for your services. 

5. Those With Real Estate Careers Need Good Referrals. 

Those with real estate careers need to have a list of good referrals. It is crucial that you are connected to several other businesses within the community. Especially when dealing with buyers. Finding an inspector, mortgage broker, financial advisor, contractor, etc, can be a huge burden for a buyer. Take some responsibility off of their shoulders and provide a brochure of homebuying contacts that might be useful to your clients. Be sure to speak with the businesses beforehand, because they may be willing to give your clients a discount for your referral. 

Contact Us About Real Estate Careers Now!

Standing out from the crowd can be difficult for up-and-coming real estate agents. It is important that you make the effort to be different from your competitors. Whether that be through exceptional customer service, great market knowledge, or a helpful network. For more information on becoming a real estate agent in Canmore, contact us today. We’d be happy to help provide you with information about how to get started in the industry. Be sure to check out our social media for the latest updates and more. We look forward to working with you in the near future!

Networking is an important part of your career as a real estate agent in Canmore. Constantly making an effort to expand your network will go a long way as a real estate agent. Connecting with other people who are from different walks of life will help you to gain an understanding of current issues, learn from others’ experiences, and promote your business. Fostering the connections that you make will go a long way in helping you to generate leads. For more information on how to build your network as a real estate agent in Canmore, continue reading the article below!

1. Be Active On Your Social Platforms. 

In our largely digital world, it is essential to be active on at least one social media platform. Developing an online presence will allow you to connect with thousands of people from the comfort of your home or office. When people first discover you as a real estate agent in Canmore, the first thing they are likely to do is to Google you. This is why it is important to have a robust online presence that accurately reflects who you are as an agent. You can do this by posting often on Instagram, having a great website, posting on a blog, or joining Tik Tok. 

If you’ve already established a social media presence, try following new people from outside of which the algorithms recommended. This way, you can broaden the spectrum of people in your social network. By doing so, you will then be able to find other people who are different from those you already follow. 

The more platforms you are active on, the better! Increased visibility is always a positive when you’re trying to meet new people. Be sure to include up-to-date information on all of your platforms so that people can easily reach you. 

2. Go Out of Your Way to Help Others.

Reaching out to 5 to 10 people each month with the intention of helping them can make a big difference in the quality of the relationships you build. Helping others not only gives you a good reputation but also helps foster the connections you already have. Building meaningful relationships is an important part of a strong network. Lending a helping hand will enhance your interactions with those in your network. So, next time you are looking for ways to network, try reaching out to those in your circle and offer them a hand.

3. A Real Estate Agent in Canmore Must Make Time For Networking!

Despite how busy you may be, it is important to carve out time for networking. Having a set block in your calendar will help ensure that you go out and network with others. Try and change up the way you network every few weeks/months to ensure that you are meeting new people from other backgrounds. Going to the same event over and over again will help you build connections, however, you are unlikely to meet a diverse group of people. Instead, change up your routine or try networking in a new way to build connections with other communities of people. 

4. Follow Up With the People You Meet!

Once you’ve made the effort to connect with new people, it is important that you follow up with them. Getting a bunch of new contacts at a networking event is great. However, without following up with them, your contacts will become meaningless. In order to build a strong network, you need to be in touch with prospective contacts. The simple act of reaching out will let the other person know that you are proactive. This will go a long way if you message them with something personalized. Building trustworthy relationships and personal connections will help you greatly in the real estate industry. 

Contact Us About Being a Real Estate Agent in Canmore.

Building a reliable network of people takes a lot of time and effort. However, these relationships can come in handy more than you might think. Overall, networking comes down to your willingness to put yourself out there and meet new people. For more information on becoming a real estate agent in Canmore, contact us today. We’d be happy to help provide you with information about how to get started in the industry. Be sure to check out our social media for the latest updates and more. We look forward to working with you in the near future!

There are many things that are necessary for your success as a Canmore real estate agent. It is easy to be triumphant in a market that is booming. However, it is much more difficult to be as successful when market conditions are less than ideal. In order to be a great real estate agent, you need to be able to do well even when the odds are stacked against you. With rising interest rates and more inventory, you will need to be consistent and practice good habits to thrive.

For more information on how to have a successful career as a real estate agent, continue reading the tips below. 

1. Be Available and Practice Great Communication.

Keep those communication lines open! One of the top reasons that real estate agents will fail, is due to poor communication. Having great communication skills is necessary for almost every profession. However, it is especially important when it comes to real estate. This is because clients need to be able to reach you at all times throughout the day. Remembering that this is most likely the biggest thing happening in their world at that moment, will help to understand why. Oftentimes, people are unable to reach you during the average 9-5 work day, because they are also working. This means you need to make yourself available for communication before and after hours.

It is also important that you promptly return messages when customers or leads reach out to you. By actively following up with people you are setting the precedent that your clients matter to you. Furthermore, it is crucial that you respond to emails, texts, voicemails, direct messages, and calls within a timely manner. Letting messages go stale in your inbox is a sure way to gain frustrated clients and bad reviews. Setting some rules for how you engage with customers will help to alleviate any confusion, so make it clear early on in your partnership. If you don’t check your voicemail regularly and prefer to text then you should establish that early on to avoid the potential for miscommunication.

2. A Great Canmore Real Estate Agent Will Build a Network. 

Having a large network of contacts is necessary for a real estate agent. It is important that you build a well-rounded contact list that you can draw from in a pinch. Getting in with contractors, city officials, developers, landscapers, and lawyers is extremely valuable. In fact, sometimes a quick phone call to the right person will help you close a deal. The more people you know as a real estate agent, the better. By cultivating your network, you will learn more than you ever could by taking an online course. Additionally, networking will help you secure and close more deals in the future. As a Canmore real estate agent it is vital that you make networking a priority.  

It’s also valuable to make friends within your office and other offices both locally and afar. You never know where you can leverage these contacts. They might have someone moving to Canmore who needs a home that you have a listing for or perhaps your seller is packing up and moving across the country. Whatever the case, building your network is a valuable commodity when you work in real estate.

3. It’s All About How You Treat Your Clients. 

Real estate is a game that revolves around how you treat your clients. By listening to clients’ needs and accommodating them, you are creating a positive reputation. Happy clients will be more likely to give you a good review and recommend you to their friends and family. Once you close the deal with a client, it is important that you maintain a cordial relationship with them. Oftentimes in real estate, your clients become clients for life if you treat them right! Something as simple as sending a happy birthday email, or checking in to see how they’ve settled into the new home can go a long way. This all goes back to having great communication. Following up even after the deal closes is so important. And, it shows that you have the client’s best interest at heart.

4. Canmore Real Estate Agents Will Market Themselves!

As a Canmore real estate agent it is key that you market yourself to the public. Many real estate agents neglect this step, in the beginning, assuming that people will simply find them. However, the sooner you realize the importance of self-marketing, the quicker you will succeed. In order to make your presence known, there are a few things you can do. For instance, creating an online profile with a website or blog and using social media. New agents should also try and join a real estate brokerage for added support when it comes to marketing. You can also use traditional methods like signs, banners, and bus ads to gain local support. Furthermore, attending networking events can also be a way to get your name into the community. There are a ton of ways to market yourself in today’s day and age – it’s all about finding the one that works best for you and stay consistent with it! 

Contact Us About Becoming A Canmore Real Estate Agent Today!

If you are interested in having a career as a Canmore real estate agent, contact us today! We’d be happy to help you get started in the real estate industry. For more information on becoming a real estate agent, feel free to reach out. You can also visit our blog for more tips and advice. Be sure to check out our social media for the latest updates and more. We look forward to hearing from you in the near future!